to experience wednesday's programming, purchase a day pass for $150 (tuesday and saturday are $50/day pass, wednesday - friday are $150/day pass) and join us for the entirety of the DWF programming for the day in the main space of the beautiful jam handy building. you may also purchase a week pass or a week pass + a dinner ticket. 

workshops and saturday's dinner are ticketed and priced separately, and are listed below the included programming. 


jam handy main space, 7 – 8am

enjoy coffee + breakfast pastries from the red hook and conversation with flower friends. 

jam handy main space, 8 – 8:30am

a little self care to start our day.

presentation, jam handy main space, 9 – 11am

holly heider chapple founded her wedding and event floral design business 24 years ago. the business was home based and offered holly an opportunity to make a living while raising her family. at the time, the studio primarily focused on weddings and events in the washington dc area, as well as luxury destination weddings. over the years, the holly heider chapple flowers brand continued to grow and gain international recognition. this was primarily a result of holly’s involvement in social media and the popularity of her then active blog, the full bouquet. In 2011 holly's husband evan joined the company and the studio saw another serious period of growth. evan's involvement allowed holly the opportunity to focus on other aspects of the business while evan started a lighting and drape division. evan also began restoring the family cutting gardens which had been abandoned over the years due to holly's intense wedding schedule.

just before evan joined the company in 2010, holly founded the chapel designers, which is an international collective of wedding and event floral designers. the organization educates, supports and mentors creatives while encouraging the authenticity of each designer. holly and evan host the chapel designers workshops internationally and at their new farm, hope flower farm. hope farm is a registered bed and breakfast as well as a flower school. holly is a supporter of the american grown slow flower movement. she is currently planning a huge flower festival at hope flower farm called flowerstock.

holly and her husband evan celebrated 29 years of marriage this january and are the proud parents of seven wonderful children ranging in age from 7 to 29.

holly plans to demonstrate her 'hollyish' technique for designing foam-free elevated designs. she's looking forward to dfw!

the story of the bloom project, jam handy main space, 12 – 2pm

heidi berkman is the founder and director of the bloom project. heidi has twenty-five years of meeting and event planning experience with a strong background in retail marketing and extensive nonprofit experience. her deep appreciation for the work of hospice comes from her own personal experience of watching a loved one being cared for. she has always enjoyed working with flowers and is grateful to be able to create bouquets with donated flowers that can provide encouragement to others instead of being discarded. heidi’s passion for the bloom project has motivated her to share the story and spread the word about the power of flowers. her vision for the organization is to continue to network people and resources in communities where hospice and palliative care organizations are serving patients and their families during end-of-life care. this simple act of kindness can be given by gathering a team of committed volunteers, sourcing flowers and supplies, establishing a workspace and obtaining the support of the surrounding community to provide in-kind products and services along with financial contributions to support the growth and impact of the organization.

heidi will be sharing the story of the bloom project, inspiring others to consider how they can get involved and make a difference in the lives of those in end-of-life care. 

jam handy loft, free + open to the public! 2 –3pm

finding your strength in flowers, jam handy main space, 3 – 5pm

ashley woodson bailey was raised in corpus christi, texas before earning a bfa in art history and art from the university of texas in austin. she worked as a floral designer for two decades in dallas, houston, nyc, savannah, atlanta and austin.  

a self-taught photographer, ashley sought to create a lasting flower arrangement through the lens of a camera after a life-changing accident in 2012 left her physically unable to create for large-scale events. as an artist, ashley is defined fully and completely by the flower. her inaugural collection "dark" is inspired by the transition of the flower from a lovely blossom to a dying stem and the deep desire to preserve the metamorphosis as a moment in time. since the launch of her eponymous line of limited-edition prints, ashley has been approached to create custom prints, fabrics and home products. her capsule clothing collaboration with brooke atwood launched in fall of 2015 along with her debut line of bespoke wallpaper. ashley's debut images were captured and edited with her iphone. she currently works with a combination of her beloved iphone and an olympus om-d e-m5 mark II.

this presentation will feature the emotional and heartfelt story behind ashley woodson bailey, her flowers and her work.  ashley will show you that anything is possible if you just believe in yourself, your strengths and your passion.

presentation, jam handy main space, 6 – 8pm

frequently referred to by the media as ‘the floral artist of his generation’, joseph massie (27) is widely regarded as one of europe’s top botanical and floral artists.  aged just fourteen, joseph desperately wanted a weekend job, and after successfully applying to the local flower stall, he began working spending his weekends working in his hometown of liverpool, uk. perhaps to some it was an uncommon interest for a fourteen year old boy, but joseph quickly found his vocation amongst the buckets of blossoms and buds.

taking steps to pursue his passion, joseph self funded his education and began to hone his practice and develop a creative ethos, participating in intense training sessions with top international designers and artists. to further build his artistic vocabulary, joseph began to participate firstly in regional, followed by national, floral design competitions, and aged nineteen, won his first national design competition, the bfa young florist of the year 2007. following his national title victory, joseph took his first steps onto the world stage at eurofleurs (belgium, brussels, ‘08). european success was followed in quick succession by competing at the highly regarded 40th worldskills competition (calgary, canada, ‘09) where he became the first and only uk competitor to ever take home a bronze medal, (ranked 3rd worldwide) in floristry.  joseph completed his extraordinary international run by finishing silver medal (ranked 2nd in europe) at eurofleurs, the european youth championships (manchester, uk) in 2010. 

whilst experiencing humbling international success, his achievements were proudly echoed on home soil, winning seventeen national & international competitions and awards, including five consecutive rhs gold medals – and four best in show awards – at the world renown rhs chelsea flower show (‘09/’10/’11/’12/’13).  joseph is the youngest person ever to achieve this feat.

with a clutch of prestigious awards, joseph turned his attentions to artistic endeavours working across ten countries, on a wide variety of art projects including botanical couture, sculptures and installations.  joseph’s work has since been featured in many print articles and interviews including the times, the independent, the daily mail and his work commissioned by international brands including universal studios, bosch, sky, and the royal Horticultural Society. 

in january 2015, joseph returned to his hometown to found his own multi-faceted company with a focus on the artistic and innovative expression of botanical materials. his school, the uk school of floristry teaches 400+ students a year everything from amateur and beginners classes through to elite floral art and design masterclasses with the worlds leading educators, whilst his flower design studio, joseph massie flowers was responsible this year for the floral decor at the weddings of ciara & russell Wilson and samia ghadi & sylvain longchambon, alongside numerous other luxury weddings and events across the uk. this year joseph’s art practice has seen him undertake several high profile commissions, including ‘rosa’ at the rhs chelsea flower show, and ‘gold dust’ at the threshold arts festival, along his successful lecture at the detroit institute of arts in spring this year. 

join joseph’s presentation during detroit flower week for the inside story on his floral journey, from starting out scrubbing buckets as a teenager, to designing floral art installations for the queen of england’s 90th birthday celebrations this year. across our two hour session, joseph will share his own story in his own words - his insights into building a successful floral art & design career and some of the challenges he encountered along the way, all wrapped up in a charming english accent. not to be missed!

food + drink, chartreuse kitchen + cocktails, 8pm –

workshops and saturday's dinner are ticketed and priced separately, and are listed below the included programming. 


floral painting workshop, jam handy loft, 11am – 1pm

detroit mural artist louise chen, aka ouizi, will teach floral painting in her gorgeous technique.

this is a separately ticketed workshop, priced at $95. you must also purchase a day pass to enter the DFW main space to attend this workshop. 

flower crown workshop, jam handy workshop space, 11 – 1pm

susan is a local floral designer, artist and instructor who creates unusual, boundary-pushing floral art including elaborate headpieces, flower crowns, and her signature succulent jewelry. her soulful, seasonally-inspired creations and floral wearables have been described as exquisite living artwork. participants of the workshop will receive instruction by susan mcleary to create a flower crown. all materials are included, and all skill levels are welcome.

this is a separately ticketed event, priced at $85, you must also purchase a day pass to enter the DFW main space to attend this workshop. 

workshop, jam handy workshop space, 2 – 5pm

in this workshop, attendees will focus on working with local material, forming relationships with growers, and ultimately creating a centerpiece style arrangement that features dahlias, amaranth, celosia, hyacinth bean, love in a puff, zinnias, and flowering kale (to name a few). 

this is a separately ticketed event, priced at $325. you must also purchase a day pass to enter the DFW main space to attend this workshop.