Heidi Berkman is the founder and director of The Bloom Project. Heidi has twenty-five years of meeting and event planning experience with a strong background in retail marketing and extensive nonprofit experience. Her deep appreciation for the work of hospice comes from her own personal experience of watching a loved one being cared for. She has always enjoyed working with flowers and is grateful to be able to create bouquets with donated flowers that can provide encouragement to others instead of being discarded.
Heidi’s passion for The Bloom Project has motivated her to share the story and spread the word about the power of flowers. Her vision for the organization is to continue to network people and resources in communities where hospice and palliative care organizations are serving patients and their families during end-of-life care. This simple act of kindness can be given by gathering a team of committed volunteers, sourcing flowers and supplies, establishing a workspace and obtaining the support of the surrounding community to provide in-kind products and services along with financial contributions to support the growth and impact of the organization.
The Bloom Project | lecture
Heidi will be sharing the story of The Bloom Project, inspiring others to consider how they can get involved and make a difference in the lives of those in end-of-life care.