to experience friday's programming, purchase a day pass for $150 (tuesday and saturday are $50/day pass, wednesday - friday are $150/day pass) and join us for the entirety of the DWF programming for the day in the main space of the beautiful jam handy building. you may also purchase a week pass or a week pass + a dinner ticket. 

workshops and saturday's dinner are ticketed and priced separately, and are listed below the included programming. 

jam handy main space, 7 – 8am

enjoy coffee + breakfast pastries from the red hook and conversation with flower friends. 

jam handy main space, 8 – 8:30am

a little self care to start our day.

grow cut-flowers for profit (unlimited attendance), jam handy main space, 9 – 11am

lisa mason ziegler is a cut-flower farmer, author, and nationally recognized speaker on cut-flower gardening.  lisa has been farming since 1998; her urban three-acre farm produces thousands of stems of flowers each week in season. she has sold her flowers to florists, colonial williamsburg, supermarkets, through her csa programs and at farmer’s markets. in 2005 lisa launched a mail-order catalog and online garden shop business, the gardener’s workshop, offering the gardening tools, seeds, and supplies she uses in her own gardens.  Lisa’s books cool flowers and the easy cut-flower garden are available on her site and where books are sold. in season, lisa gathers experiences from day-to-day life on her farm. during the winter months she travels about speaking and teaching on this good life of farming and growing flowers. 

learn the ins and outs of field grown cut-flowers for profit from veteran flower farmer lisa mason ziegler. she discusses tips for getting started, who you can sell to, what to grow and how to sell cut-flowers commercially. flower farming is a viable second income or an excellent standalone career. 

presentation, jam handy main space, 12 – 2pm

michael genovese is a second generation farmer from oxford, michigan, a small town in northern oakland county. he has been involved in agriculture his entire life, growing up on a christmas tree farm, participating in 4h and serving on the board of directors for oakland county farm bureau for 10
years representing agriculture in lansing and washington d.c.
in 2011 michael received a gift of a few dahlia tubers from the largest dahlia grower in michigan, janet brondyke. as he grew those dahlias, his passion for these flowers grew. knowing that he wanted to have a career in agriculture, he called janet and asked to work with her on her operation, hamilton dahlia farm. with this experience michael started summer dreams farm in 2015 growing 5,500 dahlias. now in his second year, michael has expanded to an acre planted with around 20,000 dahlia plants.

michael is the grower behind summer dreams farm, a commercial dahlia farm located an hour north of detroit in oxford, michigan. now wrapping up his second year, michael has a crop of 22,000 plants and over 90 varieties of dahlias. he has quickly gained a reputation for the quality and passion he has for his flowers. in this workshop michael will go over all the basics of planting, growing, caring for, harvesting, storing, and splitting dahlias.

presentation, jam handy main space, 3 – 5pm

heidi joynt began as a food farmer and educator at seattle youth garden works and the chicago botanic garden, where she worked for seven years before taking interest in the practices of the cut flower industry. Her background as a grower led to the start of field & florist in 2012. molly kobelt came to field & florist with a background in arts administration and event management, as well as extensive small business experience. her desire to use these skills to further the sustainability of the cut flower industry motivates her to make sourcing and using locally grown flowers as easy as possible. through field & florist, heidi and molly operate a sustainable flower farm in southwest michigan and create seasonal arrangements that reflect the elegance of the wild. they seek to continually expand the farm’s capacity to provide chicagoland with beautiful blooms, as well as to evolve as designers. heidi and molly have been featured in the chicago tribune magazine, and last spring were named one of martha stewart’s top 62 floral designers in the country.

join heidi and molly of field & florist, a chicago-based florist with flower farm in south west michigan, as they describe the of scaling their business in five years from a vacant lot next to cook county prison to a 30 acre property an hour and a half outside the city that serves 80 florists in the surrounding area. heidi and molly will discuss their business model, lessons learned, as well as how they balance the logistics of the farm and the design side of the business. session will be followed by q&a.

the slow flowers story, jam handy main space, 6 – 8pm

in 2006, journalist debra prinzing fell down what she calls "a rabbit hole filled with cut flowers." at the time, she had been covering small business and home and garden topics for nearly 20 years. it happened gradually, but by 2010, she had pivoted professionally to documenting the stories of domestic flower farms and their clients - floral designers whose artisan approach paralleled the farm-to-table culinary scene. interviewing hundreds of floral entrepreneurs has returned debra to her business reporting and design writing roots. these paired interests have inspired two books -- the 50 mile bouquet in 2012 and slow flowers in 2013 -- and countless articles in newspapers, magazines, blogs and her popular slow flowers podcast. like many creatives, debra's personal journey to launch slow flowers llc took an organic path. today, there are three slow flowers-branded media channels, each of which brings leading voices of the american grown floral community to audiences hungry to gain knowledge about sustainable flower farming and floral design. at the heart is, the free, nationwide online directory to domestic and local flowers, and the farms, shops, studios and florists who supply those blooms.

during her presentation, debra will share the slow flowers story as she documents the cultural shift taking place among conscious consumers. included in her presentation, debra will highlight case studies of successful slow flowers members along all points of the distribution pipeline -- from farm to wholesaler to retailer to designer. in doing so, she'll inspire you to rethink your own floral narrative with specific tools and ideas for becoming a distinctive voice in your marketplace.

“from here to where? mapping justice in our flower system”, aloft hotel, free + open to the public! 8:30pm

AFTER HOURS AT WXYZ + Lobby at The Aloft at the David Whitney
drinks + food, the aloft, 8pm – 

workshops and saturday's dinner are ticketed and priced separately, and are listed below the included programming. 


large scale floral installation workshop, detroit public library, 9am– 5pm

at joseph’s workshop, you will be creating a spectacular large scale floral art installation, to be exhibited in the detroit public library’s exhibition hall. in this historic space, we’ll be creating a suspend floral art installation using thousands of america’s finest seasonal blooms. with a theme of connectivity, community and harmony, this spectacular floral installation which you will help to create is expected to fill a space of over 3000 sq feet, held within one of detroit's most incredible spaces. throughout the day, you will complete elements of solo work, combined with plenty of team work to discover the mechanics required for large scale installations, learn the considerations and practical application of the techniques required, and collaborate with your fellow participants to complete what will truly be a heart stopping floral installation for all detroit flower week visitors to enjoy.

this is a separately ticketed event, priced at $1,500, and includes a day pass for friday, october 14th. 

botanical couture + woodlands two day workshop, jam handy workshop space, 10am – 4pm (day two, continued from thursday)

for françoise, the woodlands sprouted from a childhood memory that took a life of its own. using foliage, bark, berries, seedpods, twigs, mushrooms, herbs and some flowers, we’ll explore how to make woodland bouquets as well as centerpieces. 
in this workshop you will learn the mechanics behind creating textural and detailed designs that will expand the way you think about flowers. 

we’ll explore different ideas for botanical headpieces, purses and jewelry; we will discuss sourcing materials and the mechanics involved to create a variety of these unique designs.

aluminium wire will be manipulated to create the base for botanical rings, bracelets and necklaces. these beautiful detailed pieces will make for unique accessories for any event or wedding.

in this two day workshop, you will hone your artistic talents and will be encouraged to listen to your intuition and further your own vision.

this is a separately ticketed two day workshop, priced at $1185, and includes a day pass for both thursday, october 13th and friday, october 14th. 

plant hangar workshop, jam handy loft, 11am-2pm

plant hanging class: join us for a fun afternoon of macrame! you will learn a few basic knots and make your very own macrame plant hanger from start to finish! all the supplies you need are included. we provide rope, a brass ring, and some small surprises. please bring your own ceramic pot or bowl to set into your plant hanger. whether you are making the piece for yourself or a special someone, these three hours will be packed with learning something new, making something beautiful, and having fun. 

this is a separately ticketed event, priced at $150.